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International
Karuturi sells its products to boutique manufacturers and supermarkets across 15 countries namely Holland, Germany, United Kingdom, Italy, Singapore, Taiwan, Bahrain, Muscat, Dubai, Australia, Japan, New Zealand, Brunei and across North America.
The company recently bagged a prestigious order worth Rs 3,000 mn, the largest in its history, from a leading retail chain in UK with has a presence across 500 stores in the country requiring a supply of 1 mn stems per week over the next five years.
Domestic retail foray
Till recently, the company focused on global customers as the realisations were better and orders from supermarket chains left little or no surplus for the domestic market.
But with improved realisations, the company is looking at catering to this market in a big way.
As a step in this direction, the company has tied up with one of India's leading food and grocery chains to retail flowers from select stores. Based on this performance; Karuturi will be provided space across all the stores. This could result in a national footprint in a category that has yet to be tapped in India.
The company is also in talks with one of the leading companies in the domain of retail knowledge who are in the process of setting up and managing stores for one of India's largest petroleum companies. Based on the performance in the first few stores, Karuturi could be provided the opportunity of retailing flowers from a large number of fuel stations belonging to the petroleum company.
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