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Karuturi has 60 hectares of rose farms in Bangalore and Ethiopia together.
Of this, 10 hectares are under cultivation in Bangalore, ranked among one of the largest flower-growing area in India due to its cool climate and is located at perfect altitude location conducive to horticultural activities. Bangalore also offers the perfect logistics required for post harvest handling and receives focused government thrust to propel the sector growth.
The company has set up the balance 50 hectares rose farm on the outskirts of Addis Ababa in Ethiopia through its wholly owned subsidiary to derive a number of salient competitive advantages such as :
- Faster and cost effective access to the European and American countries
- 'Near ideal' growing conditions for roses (comparable to those produced by the world's best nation)
- Most conducive for the production of high quality HT roses
- Favourable attitude by the Ethiopian government encouraging and promoting the development of floriculture activities in the country
- Abundant cheap labour
- Flood-safe geographic location
- The freight benefits the region enjoys let it compete with floriculture companies based out of Ecuador.
Looking at the advantages, that the Ethiopian operations brings to the table, Karuturi intends to scale up its operations in Ethiopia to 100 hectares by 2007-08 with an investment of USD 35 mn of which USD 15 mn has already been deployed. By 2007 end, Karuturi, with its ramped up capacities, will be well placed to produce 100 mn stems per year and by end 2010, total production is estimated to touch 300 mn per year.
To further ramp up our floriculture business and reach its ultimate goal - of becoming the largest rose producer in the world . the company is actively looking at acquiring one of the largest floriculture companies based out of Africa.
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