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Karuturi developed an e-commerce site for the floriculture division: www.rosebazaar.com, a unique flower auction portal and the only private auction portal for cut flowers in India and South East Asia.
This portal contains the following features:
- It provides news on floriculture industry around the world which is updated on a continuous basis.
- It helps customers buy flowers online wherein Karuturi makes a commission of five per cent on gross sale, charges for services like logistics separately at cost plus 10 per cent and also charges a fixed fee for reverse auctions and commodity futures trading. The company has started a refrigerated truck logistic service to penetrate the central and north Indian markets and has also acquired a flower auction in Australia, to expand presence in that geography.
- The Flora World Features provide browsers with information on various subjects of floriculture in a particular country, a particular type of flower etc.
- Its FloraShop feature facilitates unique retail shopping wherein users can buy bouquets, plants and flowers after viewing them on the site.
- Green Pages consists of a world trade directory that provides a list of companies involved in flower business under different categories like growers, exporters, traders, manufacturers etc.
- Flora Science provides browsers information on scientific research and development on subjects of floriculture being carried out worldwide.
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