Floriculture has witnessed significant growth in the past few decades, and has today matured into a dynamic, global and fast-developing industry. It has also spread its wings to the world beyond developed nations. While the developed world viz., the EU, the U.S. and Japan, continues to account for two-thirds of the world market for cut flowers, developing countries situated along the equatorial line have now emerged as major producers and exporters. The main drivers for this paradigm shift are favourable climatic conditions for cultivation, and lower production and labour costs. The floriculture industry has been blooming at a healthy 11-13% over the past few years and is expected to maintain its growth momentum. And, Karuturi Global, the world’s largest, multi-location producer and exporter of quality cut roses, aims to spearhead this growth and consolidate its position in the global market.